News, guidance, and resources for group travel planners

The Holbrook Insider

What’s in a Name? Why your program title is important.

We may not want to admit it, but our loyal travelers aren’t as loyal as we think. They are scouring numerous options as they consider their next destination:  “which Peru (or other) program is right for me?”...

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Dealing with Difficult Participants

Aug 1, 2018 |

Tips and Resources

| by Lindsay Taulbee

Leading group travel is fun and rewarding, but it also comes with its own set of responsibilities. Whenever you bring together people with different backgrounds, interests, and experience, the potential for friction arises. Unfortunately, one difficult person can sour the experience for ...

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The message in the medium: which social channel is for you?

Aug 1, 2018 |

Tips and Resources

| by Christa Markley

Chances are you’ve been told that social media is the best way to expand your marketing reach. But you may be at a loss as to which channel is the best medium for you, as a group travel planner. Where should you invest your effort? Which is best for a type of message? Here we break down three ...

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Where to? Choosing your next destination

Jun 29, 2018 |

Tips and Resources

| by Lindsay Taulbee

When planning a travel program, one of the most enjoyable parts of the process is dreaming about where you’ll go. ...

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Customizing your travel program to your members

Much has been made in recent years about the need to reach your organization’s members programs that are geared to their special interests, information that is relevant to their interests. Customizing a travel program to differentiate you from the many trips available on the market will help ...

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5 Tips for Reviewing Travel Proposals

You’ve been proposed to. It’s actually not so flattering. As a travel planner, you’re getting proposed to all the time! Deciding on an itinerary and tour provider is a bit like getting hitched. You need to make the right decision as this is a long-term investment....

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Visual Affects: Selecting Photos to Market Your Trip

Apr 27, 2018 |

Tips and Resources

| by Christa Markley

You’ve chosen your destination, crafted your itinerary, and devised your marketing plan – now it’s time to advertise your trip. Whether you’re using print ads, social media, posters, or brochures, there’s one unifying element that goes a long way to your success: photos....

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Tips & Resources: Strategies for Building Group Camaraderie

Mar 23, 2018 |

Tips and Resources

| by Lindsay Taulbee

“One of the main points about travelling is to develop in us a feeling of solidarity, of that oneness without which no better world is possible.” – Ella Maillart, Swiss adventurer...

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Navigating Flights – When Group Airfare Makes Sense

You’ve chosen your next destination, decided on the itinerary, and you’re finalizing your brochure to get the word out to your travel community. Did you forget something? Often overlooked, a critical piece of your group program is your air travel. Not only can flights be the most expensive ...

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Group travel and social media: ways to increase participant engagement

Feb 14, 2018 |

Tips and Resources

| by Christa Markley

In an increasingly internet-centric world, marketing advice seems to funnel through one concise – albeit vague – pointer: use social media. But what does that mean? Social media is a huge cultural vehicle, with countless ways to set and measure goals, across a variety of channels, to a vast ...

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