The Holbrook Insider

Help make your travelers more responsible In offering travel to your organization and community, you can have a big impact on reducing our carbon footprint. Not only can you make smart choices about which providers you work with, you can also educate your participants on how they can make a ...

For group planners, the relationship between your in-field trip leader and local guide is a major factor in a trip’s success. This dynamic not only affects the logistical unfolding of the itinerary, it also has a huge impact on the intangible “tone” of a trip – and how your participants will ...

We’ve all been there. Your travel program had a flurry of initial enrollments but the well has gone dry. Your final payment deadline is fast approaching and you are several travelers short. How do you avoid canceling and alienating the loyal travelers who signed up?...

We may not want to admit it, but our loyal travelers aren’t as loyal as we think. They are scouring numerous options as they consider their next destination: “which Peru (or other) program is right for me?”...

Leading group travel is fun and rewarding, but it also comes with its own set of responsibilities. Whenever you bring together people with different backgrounds, interests, and experience, the potential for friction arises. Unfortunately, one difficult person can sour the experience for ...

Chances are you’ve been told that social media is the best way to expand your marketing reach. But you may be at a loss as to which channel is the best medium for you, as a group travel planner. Where should you invest your effort? Which is best for a type of message? Here we break down three ...

When planning a travel program, one of the most enjoyable parts of the process is dreaming about where you’ll go....

Much has been made in recent years about the need to reach your organization’s members programs that are geared to their special interests, information that is relevant to their interests. Customizing a travel program to differentiate you from the many trips available on the market will help ...

You’ve been proposed to. It’s actually not so flattering. As a travel planner, you’re getting proposed to all the time! Deciding on an itinerary and tour provider is a bit like getting hitched. You need to make the right decision as this is a long-term investment....

You’ve chosen your destination, crafted your itinerary, and devised your marketing plan – now it’s time to advertise your trip. Whether you’re using print ads, social media, posters, or brochures, there’s one unifying element that goes a long way to your success: photos....