News, guidance, and resources for group travel planners

The Holbrook Insider

Christopher Bensley

Chris is recent birding author but no stranger to special interest travel

Recent Posts

Exploring the Galápagos | Perspectives for Student Programs

For many educators and global studies leaders, the Galápagos Islands represent the pinnacle of experiential learning. The Galápagos provide the ideal setting to help students make connections between the classroom curriculum and a living laboratory....

full story >

Revisiting Your Group Travel Insurance

Group Travel organizers are charged with many different tasks as they move from planning stages through the welcome home phase. From program design and marketing to registrations and final documents, the hats are many. One important hat is the having the overall responsibility to your group. ...

full story >

Destination Spotlight: Costa Rica - the world's greatest classroom

The choices of destinations for student travel are vast and varied. Every year, educators and administrators in educational travel look to provide new, cutting-edge opportunities for students to grow and become global citizens. Trends come and go, but one destination is perennially at the top ...

full story >

Tips & Resources: For Your Travelers – Free Guide to Traveling Responsibly

Help make your travelers more responsible In offering travel to your organization and community, you can have a big impact on reducing our carbon footprint. Not only can you make smart choices about which providers you work with, you can also educate your participants on how they can make a ...

full story >

Duo dynamics: Ensuring a successful partnership between leader and guide

For group planners, the relationship between your in-field trip leader and local guide is a major factor in a trip’s success. This dynamic not only affects the logistical unfolding of the itinerary, it also has a huge impact on the intangible “tone” of a trip – and how your participants will ...

full story >

Sharing Success — Learning from Peer Organizations

Dec 14, 2018 | | by Christopher Bensley

Does travel make you want to help others? How about helping your peers? At Holbrook’s recent gathering of travel professionals in Costa Rica this past month, peer-to-peer exchange was evident, as planners and leaders provided useful tactics and data to support their counterparts at other ...

full story >

Is AI the future of travel?

Oct 30, 2018 |

Insider

| by Christopher Bensley

How artificial intelligence will impact group travel If you’re like me, you long for the good old days when people, yes people, helped you. A real person answered the phone and your travel agent took care of your flights and filled out forms. But artificial intelligence, or AI, is here to stay ...

full story >

The big short: 5 tactics to fill an under-enrolled group

We’ve all been there. Your travel program had a flurry of initial enrollments but the well has gone dry. Your final payment deadline is fast approaching and you are several travelers short. How do you avoid canceling and alienating the loyal travelers who signed up?...

full story >

Cuba Update: Will the recent change in travel advisory help Cuba bookings?

Sep 19, 2018 |

Insider

| by Christopher Bensley

In case you missed it, on August 23rd the U.S. State Department softened its stance on travel to Cuba, lowering it to a Level 2 from a level 3. With this change, will Cuba become popular for groups again?...

full story >

What’s in a Name? Why your program title is important.

We may not want to admit it, but our loyal travelers aren’t as loyal as we think. They are scouring numerous options as they consider their next destination:  “which Peru (or other) program is right for me?”...

full story >

Subscribe to the Holbrook Insider