News, guidance, and resources for group travel planners

The Holbrook Insider

Christopher Bensley

Chris is recent birding author but no stranger to special interest travel

Recent Posts

Duo dynamics: Ensuring a successful partnership between leader and guide

For group planners, the relationship between your in-field trip leader and local guide is a major factor in a trip’s success. This dynamic not only affects the logistical unfolding of the itinerary, it also has a huge impact on the intangible “tone” of a trip – and how your participants will ...

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Sharing Success — Learning from Peer Organizations

Dec 14, 2018 | | by Christopher Bensley

Does travel make you want to help others? How about helping your peers? At Holbrook’s recent gathering of travel professionals in Costa Rica this past month, peer-to-peer exchange was evident, as planners and leaders provided useful tactics and data to support their counterparts at other ...

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Is AI the future of travel?

Oct 30, 2018 |

Insider

| by Christopher Bensley

How artificial intelligence will impact group travel If you’re like me, you long for the good old days when people, yes people, helped you. A real person answered the phone and your travel agent took care of your flights and filled out forms. But artificial intelligence, or AI, is here to stay ...

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The big short: 5 tactics to fill an under-enrolled group

We’ve all been there. Your travel program had a flurry of initial enrollments but the well has gone dry. Your final payment deadline is fast approaching and you are several travelers short. How do you avoid canceling and alienating the loyal travelers who signed up?...

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Cuba Update: Will the recent change in travel advisory help Cuba bookings?

Sep 19, 2018 |

Insider

| by Christopher Bensley

In case you missed it, on August 23rd the U.S. State Department softened its stance on travel to Cuba, lowering it to a Level 2 from a level 3. With this change, will Cuba become popular for groups again?...

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What’s in a Name? Why your program title is important.

We may not want to admit it, but our loyal travelers aren’t as loyal as we think. They are scouring numerous options as they consider their next destination:  “which Peru (or other) program is right for me?”...

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Field Report: Site Inspection - Uncovering Belize’s Jewels

Aug 1, 2018 |

From the Field

| by Christopher Bensley

Photos can be deceiving. Who hasn’t been fooled by the nice wide-angle pictures of a clean lodge room interior, only to be surprised when you swing open your door on a vacation or business trip? Regular site inspections are vital to ensuring the quality of your program - not to mention happy ...

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Customizing your travel program to your members

Much has been made in recent years about the need to reach your organization’s members programs that are geared to their special interests, information that is relevant to their interests. Customizing a travel program to differentiate you from the many trips available on the market will help ...

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5 Tips for Reviewing Travel Proposals

You’ve been proposed to. It’s actually not so flattering. As a travel planner, you’re getting proposed to all the time! Deciding on an itinerary and tour provider is a bit like getting hitched. You need to make the right decision as this is a long-term investment....

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Cuba Travel:  The Latest News on Safety, Rules, and Embassy Staffing

Mar 23, 2018 |

Insider

| by Christopher Bensley

“Travel to Cuba is both safe and legal.”  – Rich Shea, The Center for Responsible Travel (CREST)...

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